Thousands of blood-sucking insects are to swarm Discovery Channel‘s on-air branding, to mark the worldwide premiere of the documentary Mosquito on 6 July.
From tomorrow digital creations of the deadly bugs will create a buzz at the end credits of programmes and promos as well as on a new channel ident. Created in-house by Discovery Creative London, the density of the creatures will increase as the documentary’s premiere date approaches.
“Transmitting a killer cocktail of diseases, mosquitoes are the deadliest animal on earth – and yet there are realistic solutions to dramatically halt their march. The creative execution for the channel Read full story ›
Source: The Drum
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