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Most buzzworthy Rio 2016 ads revealed as Channel 4's 'We're the Superhumans' races to become one of the most shared Olympic ads ever

on Aug 3, 2016 | 0 comments

By Rebecca Stewart

Rio 2016 officially gets underway on Friday, but Channel 4 has already crossed the finishing line when it comes to generating the most buzz online.

The network’s ‘We’re The Superhumans’ film is the most-shared Olympic ad so far across YouTube and Facebook, according to figures supplied by ad tech firm Unruly.

The three-minute long ad, which enlisted a cast of 140 disabled athletes, musicians and members of the public to celebrate Channel 4’s Paralympic coverage, has trumped its competitors when it comes to the race for engagement and has recieved over 1.2 million shares thus far.

The ad’s superb Read full story ›

Source: The Drum