By Staff Writer

Creative agency Mother is changing its name to Grandmother for the month of December as part of its ambition to rebrand old age, both in the eyes of advertisers and consumers throughout the holiday season.

“Christmas can be a lonely time for the elderly, so Mother want to make sure they aren’t left in the cold this holiday season,” the agency said in a statement.

To raise awareness of the problem the agency will rebrand internally, replacing photos of its employees’ mothers at its reception with ones of their grandmothers.

It will also run a series of initiatives including: a Grannie’s Read full story ›

Source: The Drum