By Minda Smiley

Pepsi’s Mountain Dew brand is bringing back its iconic slogan ‘Do the DEW’ as part of its inaugural global brand campaign.

The campaign’s two videos both feature athletes. ‘Fireboard’ stars professional skateboarder Sean Malto while ‘Directions’ follows Olympic snowboarder Scotty Lago.

The short films were produced in partnership with director Justin Lin, who is known for his work on The Fast & Furious franchise and the upcoming season of HBO’s True Detective.

Simon Lowden, chief marketing officer for Pepsi Beverages North America, said: “Do the DEW is more than just an advertising slogan for Mountain Dew – it represents the attitude of a Read full story ›

Source: The Drum