By Secret Marketer

This week has been very annoying. Before Christmas, we made the bold step to hire a new senior marketing manager. This was a big decision because for some time we have followed a principle of ‘building from within’, in other words recruiting marketers as graduates and nurturing them over several years to become the marketing leaders of tomorrow.

Although in the main this has held firm, it does take time and exposes you to losing people who you have groomed for greatness but who are seduced by the bright lights of a competitor.

To find our new recruit, we employed a headhunter Read full story ›

Source: Marketing Week