Mr Kipling owner, Premier Foods, accused of deceiving shoppers after dropping free-range egg promise
Premier Foods has been accused of slyly defaulting on its promise to only free-range eggs in its Mr Kipling products after a statement from its brand manager was altered to remove a reference to the promise.
The British Hen Welfare Trust has accused Premier Food of betraying its brand commitment and said it attempted to hid it from customers by removing the mission statement.
The trust is asking its members, who give homes to hens rescued from intensive laying systems, to send a feather from their bird to the Premier Foods headquarters with a letter protesting about its U-turn on welfare.
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Source: The Drum