Nut brand Planters is set to appear on UK screens for the first time ever in a campaign that aims to demonstrate that it is a versatile and healthy snack.
Starring brand ambassador Mr Peanut, the £2.5m campaign carries the strapline line ‘Deliciously Nut-tricious and includes a 30-second TV ad that features a selection of scenarios that Planters’ range of nuts can be enjoyed in. It also shows Mr Peanut, which recently had its 100th birthday, with a number of other fruit and nut characters.
The campaign comes on the back of £1m retail sales of Planters since it launched Read full story ›
Source: The Drum
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