Marks & Spencer (M&S) is embarking on the second stage of its Plan A strategy, and this time around, its 100 sustainability pledges will be firmly integrated into the brand’s master brand strategy to actively engage consumers and create tangible participation opportunities.
The retailer first launched Plan A – a series of ecological and ethical commitments – 10 years ago, in a bid to ‘redefine the role of business in society’. The company deems the past decade as a success, publishing impressive stats such as ‘one billion coat hangers saved’, ‘17,000 people helped from disadvantaged parts of the community Read full story ›
Source: The Drum
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