MSC Cruises has appointed We Are Social to develop its global social media strategy, allowing the company to coordinate a creative approach that is consistent with each country’s needs.
“This new partnership with We Are Social marks a ramping-up of our drive to engage with diverse online communities in ways that traditional marketing cannot. This is proof that MSC Cruises believes and invests in the potential of social media,” stated Luca Catzola, MSC Cruises chief marketing officer.
The cruise company, which has eight international offices, already has a dedicated hashtag – #MedWayOfLife – but is looking to strengthen its content strategy.
Gabriele Cucinella, Read full story ›
Source: The Drum
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