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MTV looks to ‘sex up’ road signs to promote new series of The Valleys

on Feb 25, 2014 | 0 comments

By Ishbel Macleod

MTV has created double-sided ‘Welcome to Wales’ road signs featuring three ladies in skimpy underwear, as the company looks to promote the latest season of The Valleys.

Launching tonight, season three of reality show The Valleys shows youngsters from the South Wales Valleys as they move to Cardiff and try to live their dreams.

The front of the sign displays three of the show’s stars Natalee Harris, Lateysha Grace and Jenna Jonathan in racy underwear, with the words ‘hello boyos’, playing on the famous Wonderbra ads.

The back features the rear ends of the women, along with the words ‘drive safely’.

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Source: The Drum