By Minda Smiley

Viacom’s MTV International is refreshing its image with a digital push that will feature social media videos created by fans between TV programming and on other platforms.

Changing its tagline from ‘I want my MTV’ to ‘I am my MTV,’ the brand is encouraging viewers who want to appear on the channel to use the hashtag ‘#MTVbump’ as the 30-year-old brand attempts to remain relevant with young people.

Kerry Taylor, senior vice president of youth and music for Viacom International Media Networks and chief marketing officer of Viacom UK, told The Hollywood Reporter: “MTV has always been committed to reinvention, Read full story ›

Source: The Drum