MullenLowe Group China has restructured to create a “hyperbundled” digital and creative agency, appointing former DDB China CEO Richard Tan to lead the new organisation.
The hyperbundled agency will integrate the MullenLowe China creative communications business with MullenLowe Profero digital business.
China is the third market to roll out the hyperbundled offering following the integration of the group’s operations and new leadership appointments in New York and London.
Tan will be responsible for managing the 230-person agency across three offices in Shanghai, Beijing and Chengdu.
He will be supported by MullenLowe China CEO Fanny Yum and MullenLowe Profero Shanghai managing director Read full story ›
Source: The Drum
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