By Shawn Lim

MullenLowe Group Japan has today launched Tokyo 20XX, a cultural insights specialism that is aimed at working with brands to positively impact the city’s creative communities.

The project was created from MullenLowe Group Japan’s commitment to cultural scenes and communities, and one that aims to collaborate with existing and potential brands that are keen develop culture in the city of Tokyo.

It builds upon the agency’s existing insight-driven approach, but goes beyond typical agency boundaries in its aim to shed light on the specific concerns, sensitivities and nuances of the city’s various cultural ecosystems and the creators Read full story ›

Source: The Drum