By Ben Phillips

Mediacom’s global head of mobile, Ben Phillips, continues his dispatches from Mobile World Congress in Barcelona by finding out about Facebook’s plans to get the world online on day two.

Today I had the pleasure of curating the congress for a key MediaCom client. Essentially that means we walked the halls of the Fira, stopping to explore the most promising technologies and the partners who will make mobile advertising simpler and more effective.

It’s an exciting and invigorating process talking a client through what their mobile strategy will look like in 2014/15.

Speaking to companies such as rich media advertising creative platform Celtra, Read full story ›

Source: The Drum