By Subin Kim

In a special miniseries, we’ve tasked ad execs to really pay attention to the ads they see in just one day. Today, Subin Kim of The Fifth notices the gulf between impression and impact.

One Monday not long ago, I tried to observe and jot down every single ad that I came across throughout my day.

This is not a common practice among marketers (or anyone for that matter), despite being the ones responsible for putting ads out into the world, so when asked if I would be interested in participating in this exercise, I gladly obliged.

While I had anticipated that Read full story ›

Source: The Drum