Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide. Direct mail is especially effective in the face of digital fatigue – and can even reach gen Z.

A long time ago in a marketing department far, far away (well, Boots head office in Nottingham, actually) I was thrust into a world of direct mail creativity and insights. The very real impact of something as personal (and hopefully beautiful!) as mail landing in your home sparked my lifelong passion for great customer experience and the power of data to Read full story ›

Source: The Drum