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National Lottery ticket sales surge by £546m on back of digital growth

on Apr 27, 2015 | 0 comments

By John Glenday

UK National Lottery operator Camelot has welcomed record ticket sales hike driven by a surge in consumer smartphone and tablet sales.

This contributed to ticket sales of £7,277m in the 2014/15 financial year, a £546m increase on the preceding year.

Although retail remains the single biggest sales generator by far the proportion of sales accruing from interactive and subscription sources now stands at a record £1,340m, having increased by £163m from the 2013/14 financial year.

Mobile sales have increased by 60 per cent since last year to account for 36 per cent of all interactive sales, fuelled by innovations such as mobile Instant Read full story ›

Source: The Drum