By Gillian West

NatWest is highlighting the ease and simplicity of its mobile banking app with a campaign featuring a little girl who thinks her mum is magic.

Created by M&C Saatchi and produced by Rattling Stick, ‘Magic’ is narrated by a little girl and highlights the ways in which NatWest’s mobile banking app offers customers fast, easy and secure ways to bank on the move.

Rhidan Taylor, head of brand at NatWest, said the campaign is hoped to “help raise awareness of the ease and convenience of our mobile banking app”.
Jason Lawes, creative director at M&C Saatchi, added: “All children believe their Read full story ›

Source: The Drum