Upon the launch of the agency’s 2024 Agency Playbook, Propeller’s Branwell Johnson lays out the rules of the game for agencies using social media to grow.
There’s a saying for business prospecting that you should ‘fish where the fish are’.
Vast shoals of fish have been swimming around social media in recent years, making it a hugely important pool to explore.
Social media platforms, of course, offer a huge opportunity to connect with relevant audiences, build brand awareness, and drive leads via exciting inbound marketing. Increasingly, decision-makers are also using it to research partners and solution providers. At the Read full story ›
Source: The Drum
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