NBA has intensified its global expansion and as a result, in India, has progressed from building a fanbase to major grassroots investment. NBA star and member of the current champion team Golden State Warriors Kevin Durant set a new Guiness World Record achievement for the world’s largest basketball lesson (multiple venues) in India today.
The Drum spoke with Kevin Durant and Satnam Singh, the first India native picked in the NBA draft ( for Dallas Mavericks) to talk about the growing influence of the Indian market.
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Source: The Drum