By Minda Smiley

Nielsen has released Twitter activity for the opening weekend of Netflix’s House of Cards, with 203,000 unique authors sending 373,000 tweets about the season three release over the weekend.

The data was tracked from Thursday 26 February at 5 am through Monday 2 March at 5 am, according to Nielsen, using 24/7 Twitter TV Tracking.

Since Nielsen Social tracks 24/7 Twitter TV Activity in the US, the House of Cards activity metrics are for the US only.

The official Twitter handle of the series, @houseofcards, encouraged retweets, favorites, and participation by tweeting quotes from the show.

There were also two polls that asked the Read full story ›

Source: The Drum