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Nestlé rolls out first brand campaign for its sustainable cocoa initiative

on Jan 25, 2016 | 0 comments

By Leonie Roderick

The ad, which was placed in The Sunday Telegraph over the weekend, states: “At Nestlé Confectionary, we are proud to say that 100% of the cocoa we use in the UK and Ireland is certified sustainable. We also work with partners to train thousands of farmers, distribute millions of better quality cocoa plants and build schools in the Ivory Coast. Nestlé Cocoa Plan: supporting farmers for better chocolate.”

Nestlé announced in December last year that it had reached its target to source 100% sustainable cocoa for its chocolate confectionery and biscuits, becoming the first major confectionery company in the Read full story ›

Source: Marketing Week