Nestlé is in talks with Spotify to see how it can take advantage of the music streaming site’s highly engaged user base and is exploring the potential of creating branded play lists to reach listeners who spend on average two hours a day on the platform.
With close to 100 million users globally and a total of 17 billion hours of music streamed in 2015, Spotify is a veritable beast of a platform, and one that Nestlé’s global head of digital and social media told The Drum could be “gold” to its marketing if the company can figure how to get Read full story ›
Source: The Drum
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