Nestlé is set to launch an open innovation platform next month that will effectively allow start-ups to “bid” for business challenges its brands are looking to solve as it looks to foster a peer-to-peer environment over “the authoritative company talking to the little start-up”.
Due to open in July in San Francisco, the innovation centre follows the launch of the food and beverage company’s Silicon Valley Outpost two years ago and has been created to help it figure how it can create “powerful digital service layers” that help Nestlé think about its brands beyond product, according to Pete Blackshaw, global head Read full story ›
Source: The Drum
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