After spending time on a dramatic panel at Mobile World Congress today debating the ad blocking debate, Nestle vice president of digital and social media, Pete Blackshaw took time to speak to The Drum about his views on the issue, VR and visual ad formats.
What do you think of the state of mobile advertising? Is it fit for purpose?
There is an interesting tension in the industry right now between the area we classically refer to as advertising and an area we might refer to that’s more around service and utility orientation. I was in a panel earlier about ad blocking Read full story ›
Source: The Drum
Industry News