By John Glenday

Netflix is cashing in on the appeal of its biggest shows with the launch of an online store dedicated to selling branded merchandise, lifestyle products and apparel.

What Netflix has in store for you

• Netflix.shop is positioned as a way for fans to connect with their favorite actors and series when not binge-watching the latest season by snapping up a range of linked products.

• Part of an effort by Netflix to maintain relevancy when screens are switched off, the shop will complement other initiatives to extend the shelf life of its intellectual property such as branded toys, immersive events and games.

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Source: The Drum