Netmums founder Siobhan Freegard has today launched Channel Mum, the UK’s first multi-channel YouTube network for motherhood vloggers and mum-focused creators, and announced a pilot collaboration with Panasonic.
Hoping to capitalise on the trail blazed by teen YouTube stars, the channel aims to target the YouTube-savvy millennial mums by presenting the honest face of parenting, while connecting young mothers watching the content with the brands they like.
As part of a collaboration with Panasonic, Channel Mum will also give emerging mummy talent the chance to find their vlogging voice. A hundred mums will be selected to receive peer mentoring, £1000 cash Read full story ›
Source: The Drum
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