By Laurie Fullerton

Building on the momentum of recent advertising and marketing efforts, IHOP today debuted its new advertising campaign that captures moments or rites of passage that occur while eating a hot breakfast. The creative spots -begin airing today -feature vignettes lthat include a seminal father-daughter moment as she orders her first cup of coffee, or the simple joy of a classic table game between siblings during breakfast for dinner. A familiar scene at an IHOP restaurant booth might include family homework sessions (made sweeter with pancakes) and of course the awkward first date silence (but eased somewhat by a Read full story ›

Source: The Drum