By Nesh Pillay

The New England Patriots have launched an app for the Apple Watch that will give fan real time updates on NFL draft pics.

The app will give fans access to news, send notififcations on their draft selections and trades and offer details on the selected players.

“Apple Watch offers us another platform to interact with [fans] in a new way,” said Gabriel Smallman, president of Adept Mobile. “Sports teams don’t exist without a loyal fanbase, and Kahuna takes a holistic approach to messaging them. We trust its sophisticated behavioral targeting to put the right message at the right time to the right Read full story ›

Source: The Drum