By Lisa Lacy
Professional network LinkedIn is launching LinkedIn Website Demographics, a reporting tool that pulls professional data from LinkedIn’s 500 million members so marketers can see what types of professionals are coming to their websites.
This, in turn, lets brands develop better targeting and content for [their] campaigns, according to LinkedIn. Featuring an ‘easy-to-read interface’ under a new tab at the top of LinkedIn’s Campaign Manager tool, Website Demographics lets users filter their site visitors by eight professional dimensions, including:
- Job title
- Industry
- Job seniority
- Job function
- Company
- Company size
- Location
- And country
According to Sudeep Cherian, director of global product marketing at LinkedIn Marketing Solutions, this is the first Read full story ›
Source: The Drum
Industry News