New Look has awarded its customer experience account to Wednesday, a creative agency within the Saturday Group portfolio, following a competitive pitch.
The Drum understands the pitch was for a short-term process brief to create a future-facing digital roadmap for the high-street fashion retailer.
Wednesday is part of the Saturday Group, a fashion marketing firm with 12 subsidiaries in total.
Mother, which has handled above-the-line work for New Look in the past, owns one third of the Saturday Group.
Both agencies are based in the Biscuit Building in Shoreditch.
No intermediary was involved in the pitch process.
In its recent earnings report, New Look Read full story ›
Source: The Drum
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