By Mairi Clark

Zakti, the new sportswear brand launched by the founder of Mountain Warehouse, has appointed House PR for its launch campaign.

The agency was selected without a pitch to launch the brand, following its work on Mountain Warehouse. Its task is to build awareness amongst ‘female active urbanites’. The brand launch in November 2015, and House PR was briefed for an initial plan of three months, however the scope has now been extended.

Mark Neale, founder of Mountain Warehouse and Zakti, said “We have been so impressed with the work undertaken on Mountain Warehouse over the past two years, that it was an Read full story ›

Source: The Drum