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New Year’s Resolution: Vertical viewing will shake up video in 2016

on Dec 29, 2015 | 0 comments

By Hamish Nicklin

In the latest of a series of predictions on the year ahead, Hamish Nicklin, managing director, AOL UK, offers up his thoughts on what 2016 will bring.

Ask yourself, when was the last time you viewed a video vertically? I’d wager – and this goes double if you’re under the age of 30 – it wasn’t as long ago as you might initially have thought.

The emergence of vertical video as a new advertising format is one of the most exciting areas of opportunity we see for 2016. According to the digitally omnipotent Mary Meeker, vertical video viewing already Read full story ›

Source: The Drum