By John Glenday

New York Magazine (NYM) is backing up its Big Apple coverage with a big app to suit after collaborating with app development specialists Mazz to overhaul its mobile presence.

The fruits of this collaboration have now been revealed in the form of a fully revamped mobile app which now allows it to process, curate, publish and monetise its content, all delivered in just two months.

Daniel Hallac, NYM chief product officer, remarked: “The speed to implementation of each application was something that made a difference for us, given that we work with large media properties. We chose MAZ Read full story ›

Source: The Drum