The NYPD’s social campaign suggesting that followers share pictures of themselves with officers using the hashtag #myNYPD has gone viral for all the wrong reasons.
Similar to the McDonalds #McDstories fail, instead of sharing positive stories, the campaign turned into a chance to bash the organisation on social.
Photos of police brutality were tweeted and posted on Facebook – although not all have been verified as real photos. Many of the negative photos published seem to come from the 2011 Occupy Wall Street protests.
NYPD Deputy Chief Kim Royster told the New York Times that the uncensored dialogue was good for the Read full story ›
Source: The Drum
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