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NewFronts 2016: BuzzFeed makes its pitch to advertisers

on May 2, 2016 | 0 comments

By Adam Flomenbaum

Found Remote was on hand for BuzzFeed’s NewFronts presentation today, where it outlined for advertisers its content-creation prowess, reach, and huge engagement numbers. The message was simple: if you’re a brand that wants to authentically reach consumers, you should work with BuzzFeed.

BuzzFeed Founder and CEO Jonah Peretti walked through the sheer numbers: seven billion monthly content views, across 30 platforms in 12 countries. More, 75 per cent of that content is consumed on BuzzFeed owned and operated sites and apps.

With so many publishers trying to replicate BuzzFeed’s success, the company is still the best at recognizing the power of new Read full story ›

Source: The Drum