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Newly merged Mod Op agency helps Microsoft realize creative vision for flagship store

on Apr 21, 2017 | 0 comments

By Kyle O'Brien

TJ McCormick and Eric Bertrand

A recent merger of digital marketing agency Modus Operandi with creative branding and motion graphics company Eyeball has resulted in its first major project as the merged agency, Mod Op: a ‘Culture Wall’ for the Microsoft flagship store in New York City.

Microsoft tasked Mod Op with helping the company utilize its street-facing wall at the NYC flagship store to create an artistic reflection of what technology can bring to the community in an artistic sense. They are collaborating with local artists to bring architecture to life in a digital and dynamic format. Digital artist Tabor Robak Read full story ›

Source: The Drum