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News Corp CEO slams Google and Facebook dominance as it seeks to win media spend dollars

on Mar 31, 2017 | 0 comments

By Natalie Mortimer

News Corp’s ongoing criticism of the control that Google and Facebook exercise over digital advertising continued this week with the publisher’s chief executive Robert Thomson labelling the two a “digital duopoly”.

The Rupert Murdoch-controlled media empire has made no secret of its desire to challenge Google’s dominance of the advertising industry as it pursuits a larger slice of advertisers’ media spend. Thomson this week again verbalised his own disdain for the digital giants and accused Google of blurring the lines between fake and quality news, creating a “dysfunctional and socially destructive” environment for journalists and publishers, reported Read full story ›

Source: The Drum