While the presidency of Donald Trump has been a boon for publications like the Wall Street Journal – the era of “fake news” has left some advertisers and publishers cooling towards Facebook and Google as a platform for brands, notes News Corp’s new global technology chief Marc Frons. While Frons wants NewsCorp to learn from big tech platforms, and keep its brands publishing through social sites – the deal has to stack up.
Frons was confirmed in the role of chief technology officer earlier this month after Paul Cheesbrough moved along to the same role at sister Read full story ›
Source: The Drum