By Seb Joseph

News UK is crafting a strategy that nurtures personalised content at a “deeper level” across multiple channels, claiming audience value not “big” online reach is key to unlocking value from its pay-wall.

The plan aims to build momentum around digital revenues for The Sun and The Times newspapers after they were split from their financially heathier TV counterparts in 2011.

Advertising now accounts for only 44 per cent of revenues for News UK, highlighting the need to offset the decline in print and ad revenues at its newspaper titles. The low return is compounded by The Sun’s struggle to adapt Read full story ›

Source: The Drum