By Seb Joseph

News UK is diverting more of its advertising from Grey through its fellow WPP agency CHI & Partners’ production arm as it changes its business model following the return of Rebekah Brooks, The Drum understands.

Brooks’ return is sparking mass change across the publisher, with the divisive media veteran pushing a more tactical way of promoting The Times, The Sunday Times and The Sun brands under her stewardship. Consequently, News UK is mulling its relationship with Grey and is already calling on CHI & Partners to produce more ads, albeit through the agency’s production outfit The Box.

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Source: The Drum