By Chris Talago

Future thinking is often a mug’s game: too easy to wave vaguely in the direction of what we all see coming; equally easy to be hoisted by the inaccuracies of the specific.

Yet, understanding what’s coming is why a couple of hundred of the UK’s most progressive marketing minds will shortly attend Next Gen: Future Thinking, Results International’s conference where they’ll hear from media like Facebook and Vice and brands like Accenture and expanding international agencies like Cheil and Merkle.

At Waggener Edstrom, it seems to us that agencies born of media relations, of public relations, of influencer relations are increasingly dancing Read full story ›

Source: The Drum