By John Glenday

The National Football League (NFL) is to participate in a series of ‘Ask Me Anything’ online discussions after agreeing to a wider digital content and advertising deal with Reddit.

In an effort to open up to fans, the league will field current and former players, executives, personnel and fans to be grilled by Reddit users in a free form chat at least once per month, supported by a digital video series which will be distributed via Reddit as well as the NFL’s social channels, website and TV network.

Crucially the format permits controversial topics to be broached, exposing Read full story ›

Source: The Drum