By Gillian West

NHS 24 has developed the familiar ‘Little Birdy Told Me’ idea to promote its personalised, online health care and wellbeing service for the over 50s available via a dedicated web portal.

The Living it Up (LiU) integrated campaign, created by Story UK, follows extensive community and engagement work and focuses on being ‘in the know’.

Spanning radio, press and partnership marketing materials including leaflets, posters and flyers, five regions in Scotland will pilot LiU: Lothian, Forth Valley, Highlands, Moray and the Western Isles.

Posters feature a series of older people who ‘want to know how to feel good’ about Read full story ›

Source: The Drum