NICEIC, an independent voluntary regulatory body for the UK’s electrical contractors, has created its first TV commercial in its 60-year history.
Following extensive research into the awareness of domestic electrical installations NICEIC found that the majority of householders take the electrical supply in their homes for granted and don’t consider the associated dangers. To combat this lack of awareness, NICEIC commissioned their first major consumer facing campaign, turning to Midlands based agency RBH to produce a thought-provoking TV commercial.
The ad, titled ‘The Cage’, highlights the potential dangers lurking unseen in the average family home, using a blend of CGI and live-action Read full story ›
Source: The Drum
Industry News