By Seb Joseph

Nike plans to create more opportunities for people to buy goods from its social channels after seeing efforts to bridge the gap between media and commerce bear fruit in its latest financial quarter.

The world’s biggest sportswear maker by sales hailed the role platforms such as Instagram were playing in its long-term efforts to spur purchases outside of its partnerships with retailers. Nike is betting bigger marketing stakes on ecommerce experiments in order to unearth data and insights that could help future personalisation and marketing efforts.

Speaking on a conference call with analysts for its latest financial results, Nike chief executive Mark Read full story ›

Source: The Drum