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Nike taps Twitter and Instagram as part of drive to connect social and e-commerce

on Jun 26, 2015 | 0 comments

By Alison Millington

The company announced yesterday (25 June) that its revenues rose by 13% to $7.8bn in its fourth quarter, ignoring currency fluctuations.

Revenues for its fiscal 2015 year increased by 14% to $30.6bn.

Speaking on a call with investors, CEO Mark Parker said the company’s growth was largely due to its commitment to innovation in the e-commerce and digital space.

“Consumers are increasingly connected and utilising premium, personal digital services,” he said. “Digital is an accelerator of growth that is shaping everything we do – from building deep connections to consumers with digital services and communities to driving rapid expansion of our e-commerce business.”

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Source: Marketing Week