By John Glenday

Sportswear brand Nike is seeking to draw more women to the fold with the debut of its first ever scripted video campaign – ‘Better for It’.

The eight episode series follows sisters Margot and Lily, who couldn’t be more different, as they compete against each other to outdo the other.

Whilst Lily records fitness videos for YouTube from her Manhattan apartment Margot veg’s out on the sofa munching crisps but their respective lifestyles mean that whilst laid back Margot has an army of friends, Lily spends her down time feeling lonely.

Acknowledging their respective failings the pair team up with Lily teaching Margot Read full story ›

Source: The Drum