Japanese publishing house Nikkei, which acquired the Financial Times last year, has appointed Krux to help it build a new data-driven strategy for itself and its advertisers.
It’s taken on a data management platform with the aim of creating insights to inform its publishing strategies and new products and services for its advertising clients.
According to Krux, the newspaper brand will use data from multiple sources to have a holistic view of its audience, including readers’ content preferences, usage patterns, and interactions with its publication.
For advertisers, Nikkei will build audience segments to deliver ‘more valuable and engaging data-driven advertising products Read full story ›
Source: The Drum
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