By Tony Connelly

Nivea suffered an embarrassing marketing fail after its decision to stage a pre-game haka at a recent AC Milan match backfired on social media.

The Beiersdorf-owned cosmetics giant staged the marketing stunt prior to AC Milan’s home fixture against fellow Serie A side Carpi when actors dressed as Milan players walked onto the pitch and performed their version of the haka which was dubbed the “Tekitanka”.

The electronic advertisement around the stadium promoted the stunt under the banner ‘Men, this is your ritual’ alongside the #Tekitanka hashtag. The fake team even had their own manager, J. Maori; a not so subtle nod Read full story ›

Source: The Drum